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Feature
stories on artists and the music they make. November 8,
2000.
'Fabulous' Sheena Easton Turns Dance Diva
By Chuck Taylor
Sheena Easton is the first to admit it. "I'm a
dance geek. I make no bones about it," she says with
a wry smile. "Anyone who's seen any of my videos knows
that."
But that didn't keep the dauntless, ever-glam pop singer
from raising her hands and lifting her voice to the rafters
for the playful "Fabulous," a no-apologies, all-out
disco dance album whose buzzwords center on fun, camp, and
being the ultimate party companion.
Due Nov. 13 in the U.K. on Universal International, the
project -- Easton's 15th -- will also be released in the
next several months across continental Europe, Australia,
and Japan. A U.S. release is still in the works; the label
is hopeful for a spring street date here.
The 10-track set's first single, the vigorous throwdown "Giving Up, Giving In" (a top 20 hit in the U.K.
for the Three Degrees in 1978), is one of eight remakes,
along with "Don't Leave Me This Way," "Can't
Take My Eyes Off Of You," "Never Can Say Goodbye,"
"Best Of My Love," and "Love Is In Control."
"You take two artists and tell them to paint blue flowers,
and you're going to get different versions. It's the same
with the songs on this album," Easton says. "I'm
not reinventing the wheel; I'm not trying to be clever and
make people go, 'Wow, that is so different.' Hopefully,
people of my generation will say, 'It's great to hear that
song again with a slightly new slant,' while kids will enjoy
hearing some of these songs for the first time."
There are also two new compositions on "Fabulous":
the sizzling ballad "You Never Gave Me The Chance,"
and a dance frolic in the spirit of Donna Summer's "Last
Dance" called "Get Here To Me."
Both are written and produced by the album's production
maestros Ian Masterson and Terry Ronald, who have worked
with the likes of Kylie Minogue, Boyzone, Gerri Halliwell,
and the Pet Shop Boys.
"We insisted that if we were going to do this, we didn't
want to piss around," says Masterson. "It wasn't
about trying to borrow influences from disco but to capture
the real essence of it. And that's what we did. We're not
trying to supersede the originals but to make them more
accessible today, more funky but still with the feel of
the originals."
The album's party concept was the brainchild of Universal
U.K. A&R executive Tony Swain, who, as part of '80s
production team Swain and Jolley, worked with Bananarama,
Kim Wilde, Alison Moyet, and Culture Club. He had it in
his mind to record a giddy, mass-appeal disco album -- even
before he had a singer hooked into the idea.
"We were looking for an artist who was already established,
someone who could carry this off in a real diva style,"
he says. "We wanted someone glamorous who could sing
the socks off of these songs."
Easton quickly came to mind.
"People still remember her beginnings with 'Modern
Girl' and '9 To 5' ["Morning Train" in the U.S.],
and her association with the James Bond film 'For Your Eyes
Only,' " says Swain. "Her role in 'Miami Vice,'"
in which Easton played Sonny Crockett's wife in 1989, "and
the Prince phenomenon were all watched closely here. She's
had a lot of success, and we felt this would be a great
angle to get her back to the forefront. She looks absolutely
fantastic, and her singing is better than ever."
However, when approached about recording the project, Easton
was hardly sold on being "fabulous." For one thing,
she'd just committed to a yearlong contract playing alongside
David Cassidy in the musical "At The Copa" in
Las Vegas. She also still held a recording contract with
MCA Japan. But there was more.
"I didn't want to deal with the politics and the egos
and all that crap that always goes into it," she says.
"I told them that I wouldn't be available for a whole
bunch of promotion, that I wasn't moving to England for
six months. They said, 'No problem' -- they would do the
tracks in England, and I could record the vocals in Vegas.
Every time I had an objection, they made it easier. So I
said, 'Sign me up.'"
Toward the end of 1999, Swain and Easton met in Los Angeles,
her home base, and started reeling through lists of potential
songs. Soon after, she flew to London to meet Masterson
and Ronald.
"We intimidated each other at first," Easton admits.
"They thought I'd be some sort of diva, and I thought
they'd be a couple of snotty-nosed trendies that thought
everything was too hip and cool and I wasn't. Well, they're
from England, I'm from Scotland, and we grew up with the
same sarcastic British humor, so we spent the first half-day
insulting each other, cracking each other up, and telling
some really filthy, disgusting jokes."
"There was a dynamic there from the start," Masterson
agrees. "Sheena was easygoing and brilliant. It couldn't
have been better."
Launch single "Giving Up, Giving In" has been
craftily remixed, with club versions from Joey Negro, Sleaze
Sisters, Sharp, and an extended mix from Masterson and Ronald.
The accompanying video is nothing less than raucous, featuring
Easton conjuring three extreme diva-esque personas: the
ice princess, the wild horse, and the sex kitten. Without
doubt, it's the most elaborate music clip she has ever shot.
Easton will spend her dark weeks with "At The Copa" in England, promoting the record through TV and radio appearances,
print press, and a live gig Nov. 18 at London's G.A.Y. night
at the Astoria.
"You just can't do disco and take yourself incredibly
seriously," the artist says, summing up the project.
"Anyone who does, it's like, 'Oh, get over yourself.'
You just have to put this album on, play it really loud,
and dance."
© 2000 Billboard
and BPI Communications Inc. All
rights reserved.
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